Content is King! But For This, You Need To Learn Expertise of How To Write Perfect Blog Post That Make Your Content king.
You can rank high on Google even if you are starting a blog now, no matter how competitive is your blog niche. Even in the most competitive niche newcomers have top ranked their content and are still doing it by following the techniques which I will be telling in you in this post.
This Posts Consist Of Two Sections:
- CONTENT RESEARCH: To find out exactly what content to go after for high Google Rankings.
- CONTENT WRITING : To learn how to write a blog post for high ranking on Google.
By learning this exclusive guide you will be able to write a blog post which:
- Will be able to find the right keywords that will boost your content high in google ranking
- Will be able to know formula of writing a Captivating and engaging blog post
- A Free Gift at the end write all of the above in just 30 minutes.
Let’s Get Started!
1. Find Content That Ranks Top In Google Rankings
Make it your target for every post that you have to rank your post at the top in Google Search, this will let you think in the same direction.
Formula For Finding Top Ranking Content in Your Niche
“ Find out the content with high search volume which is already ranking at the top in your niche for all post topics which you want to write and make a post better than it.”
This technique consists of three components which I will explain below:
- Finding High Search Volume Content.
- Finding Top Ranking Content with Above Characteristic.
- Analysing and Writing Better Content Than What is Ranking at the Top.
Finding High Search Volume Content
You need to find out, high search volume content in your niche because in this way you will be confirmed that you already have a large audience for the problem you are about to solve with your content.
Conversely if you write a highly valuable content for a problem which don’t have the audience than all your hard work will be drained as you will not able to get traffic from that content.
So you have to find out content with ‘high search volume’ in your niche.
The only way to do it through ‘keywords research’.
Keywords: Are the words through which your audience search for your content to find solutions for their problems.
In simple words, what you do when you want to search anything on internet??
You just type in ‘words’ in search engine search bar, for instance, Google search bar and press search. The ‘words’ which you type in to find your search intent are known as Keywords.
How to find high search volume keywords?
Beginners Formula For Finding Right Keywords
As beginner, here is the best proven formula to find high search volume keywords:
“Find out Long-tail High Search Volume Keywords with low SEO difficulty and a fair enough Cost Per Click*.”
*( Cost Per Click CPC : indicates that people are also willing to pay for this problem, higher CPC is better with former two characteristics. For advertisers it means how much one have to pay for Google Ads to rank high for those keywords.)
Minimum Keywords Research Criteria:
For ‘high search volume keywords’ I mean these keywords must have the following lowest credentials:
- Minimum Keywords length: 3
- Minimum Search Volume :2000
- Keyword Competition or SEO difficulty: Under 35
- Cost Per Click (CPC) : above 0.
Why You need this formula? I will explain below with a Keywords Research Tools example.
Keywords Research Tools
There are tools both free and paid to perform keywords research. With these tools we can find our keywords with above 3 characteristics and also perform various SEO analysis.
Popular Free Keywords Research Tools:
2. Keywords Everywhere
5. Twins Keywords
Popular Paid Keywords Research Tools:
Recommendation: Initially I will recommend to use only free tools especially Google Keyword Planner and Ubersuggest and make a combined analysis of these tools to find your keywords with above three
Keywords Research Formula Explanation:
Below is the image of Ubersuggest Keyword Tool For a keyword research of ‘Make Money Online’.
At ubersuggest there are three main elements for Keywords Research to look for as follows:
- Vol: Search Volume Per Month
- SD :Search Engine Difficulty
- CPC: Cost Per Click.
In above example ‘Make Money Online’ have 74000 search volume which is high &
has SD of 61 which is high means there is higher competition in the market to rank your content high for these keywords and has CPC of $1.34 which is low.
If we summarize keywords research for ‘Make Money Online’, It means they are High Search Volume Keywords with High Competition and Low CPC.
Inference: We should not go for ‘Make Money Online’ Keywords, instead we should go after ‘Ways To Make Money Online’ with Vol: 27100,
SD :36 and CPC: $1.23.
Inference : It means it have fairly high search volume, and half the competition as compared to former and high CPC.
Find long tail high search, low competition and fair enough CPC keywords that will help you rank high on the top of Google search with more chances to make money from it.
As a beginner make a list of at least 100 keywords in your niche with above three characteristics. Later you can use it for your content planning and editorial calender.
This will be the basis for you for writing content which has high search potential and low competition to get your new blog high traffic.
2.Finding Top Ranking Content with Keywords Research
After finding keywords(as discussed above) for your blog content, find the already top ranking content against those keywords.
Finding Top Content:
For this, Just put those keywords on Google and click search, You will get SERPs( Search Engine Result Page) displaying your desired results.
Another way is to Go to Ubersuggest, type your keywords and then click search.
It will show you related keywords and below this it will show the top ranking content against those keywords.
For more advance analysis you can use paid tools like Ahrefs and SEMrush.
3.Analysing and Writing Better Content
Next step is to research and analyize the top ranking content against your selected keywords for a blog post.
Read at least top 5 post in a manner to know:
-WHAT IS RANKING ?
-WHY ITS RANKING ?
-HOW ITS RANKING?
Jot down the main points discussed in these posts to build up your knowledge for the topic.
FIGURE OUT HOW TO CREATE MORE VALUABLE CONTENT THAN ONE AT THE TOP IN GOOGLE RANKING ?
The techniques to do this are:
FIND THE GAP ?
Think what is missing, or can be improved further, how to add more value to the ranking content for instance if its short make it long with more valuable details and insights, write what is missing, show a new angle which is more easy or valuable for your audience to solve their problems etc.
For example if their are 10 ways to To solve a problem write more than 20 ways to solve the problem.
Notice the quality of content and design of the post that makes it attractive for audience to read it and try to produce better or same quality design.
You may feel it hectic in the beginning but once you get used to it you will rock it.
Objective of This Exercise:
Is to produce a more better and comprehensive content then the top ranking content.
Keep in mind the Golden Rule for Topic Research.
“The stronger is your research the more you get acquainted and the better you can produce the top content.”
SECTION – B
CONTENT WRITING : POST DESIGN AND OUT LOOK
A high ranking blog post usually consists of four things:
- Title or Main Headline;
To write these four things in way that please and engage your audience so that they start linking and sharing your post is an art which I will be discussing here for you.
You Will Learn How To:
• Create Captivating Post Headline or
• Write Seductive Introduction;
• Craft Scan-able Body;
• End with Accomplishing Conclusion;
• Place Call to Action The Right Way;
• Eye Catching Formatting That Bugs
Your Audience ;
4.Write A Captivating Post Title/Headline
The very first step in writing a blog post is drafting an eye catching headline.
Entice your reader to read your post with problem solving headline(the title).
Define Problem and Propose Solution:
Write headline in a way that it propose a problem and suggest a solution but write your headline in a way to lure your reader to read your post under this headline to find the solution to the problem.
Deal with Searcher Intent:
The headline must include searcher intent that is to clearly specify what specific dimension of a problem your post will solve.
The more specific is the searcher intent in the headline the more likely it will get right audience and the higher chance of getting traffic through shares, links, and ranking.
•‘Learn How to make a cake’ (A General Problem)
•‘How to Make a Delicious Chocolate Mousse Cake in 30 minutes’ (A Specific Problem With Clear Searcher Intent)
•‘How to loose weight’ (A General Problem)
•‘How to Loose 20 KG in 30 Days Without Workout’ (A Specific Problem With Clear Searcher Intent)
In above examples there is a general headline or specific headline with clear searcher intent with enticement for solution that is how to.
Which one you will your self go for, obviously you will go after a headline with your specific search intent and so will be your target audience.
You have to go for specific problem with searcher intent in mind and starve them to read for solution.
Bug Audience To Keep Reading For Solution:
Keep in mind for solution that
‘You don’t have to provide complete solution in your headline’
rather you just have to entice your reader to read post for full and complete solution.
Now, I will be discussing the types of headline which rank.
Here are the top ranking post Headlines
TYPES OF TOP RANKING HEADLINES :
These are the most widely used and most shared blog post headlines, because they are more concrete, definite, bugging for audience to read your post.
A list post consist of a list to solve a problem,
“5 Ways to Control Your Temper Instantly”
“10 things you should avoid to eat after 40 years”
“7 Best Ways to Market Your Online Business”
These are the second most popular type of headlines which usually rank top in search results because they are extensively shared and linked by bloggers as they answer a specific question of a searcher’s intent.
Question headlines start with questions like How, Why, What, Which, When etc. You can also use combination of above words in one headline.
“How to Start Your Own Blog in 30 Minutes?”
“How to do Keyword Research for a blog post?”
“What is blogging and how to make money from blogging?”
Curative Collection Headlines:
These Headlines motivate your readers to acquire knowledge of some best collections available to solve a problem.
This type of headline provides a collection of options to fulfil a searchers intent.
“4 Best Platforms To Build Your Own Blog in 2019”
“5 Best Business Books to read for all times”
“Top 10 Recipes To Make Mexican Stakes”
“Top 20 Beautiful Places You can travel with low budget”
Course or Tutorial Headlines:
As the name suggest, these headlines contain a step wise guide or tutorial course often used with question headlines.
These are popular among pro-bloggers who possess field expertise;
“Ultimate Guide for SEO for Beginners”
“How to Build Your Own blog: A step wise guide to build your blog from scratch”
“What is Personal Finance? A step wise guide to save $100,000 per year.”
Experience Sharing Headlines:
Bloggers widely use these headlines to inspire and lure their audience search intent in order to attract them towards their achievements and success and promoting their blog or products at back end.
“10 Things I Wish I Would Knew Before Starting My Online Business”
“7 Things to Avoid While Training Your Dogs”
“10 Practical Things I Learned To Control My Anger To Avoid Frequent Workplace Burnout”
Often a Headline or Title can be a mix of the above types, there is no hard and fast rule over here, the major takeaway is to attract your audience with a captivating headline to read your post.
5.Open With A Seductive Introduction
By now you have understood, how to attract your audience with your Captivating Post Headline.
You have captivate your audience with your bugging headline to click your post.
You have offered them a to taste your delicious cake and they are now attracted towards it now its time let them taste your cake. If it taste ‘yum’ in the first bite then are likely to eat it all…
Same is the case with your introduction, if its seductive and engaging they will keep on reading or otherwise the reader will run away.
So how you should open your post?
What your introduction should be in order to lure your audience to read it all..? What will make yum feeling in the beginning, so that they keep on reading till end?
That’s it! You just have to focus on these questions keeping in mind your headline to write an introduction.
Put it in other way that is seeing it from your audience eyes:
Why should I read it, is it the island where I will definitely find the treasure? Will it provide me the answer or solution to the intent for which I am pondering or its just a piece of jerk that I should immediately leave?
That’s how your audience see..
What Makes Introduction Seductive?
Start with a Bugging Story:
Attract people with stories in the start , begin with a relevant story to your headline in order to drive analogy to the problem and a definite solution in a way to lure them to read it all.
The best story is to share your own experience or story because that will touch the hearts of your audience at personal level and they will be more anxious to learn from your direct experience..
No problem if don’t have your own story, tell them a universal truth story or story of some pioneer/role model/hero any thing relevant to your topic in order to attract your audience attention to continue reading.
Attract with Inspirational Quotes:
Another way is to start with relevant inspirational quotes, in order to drive audience motivations to read it further, the more relevant are the quotes to your post headline the more it will inspire them and motivate them to read further for problem solution.
Attract With Search Intent :
Another effective way is to give a attractive introduction is to bug your audience with their search intent in the start. Define the problem they are having and the solution they will get by reading your post.
Usually experienced writers put this in their introduction after a story, analogy or quotes but its not thumb rule.
You can ask a question regarding their teasing problem and tell what they will learn after reading your post.
WHAT YOUR INTRODUCTION MUST INCLUDE IN ALL THREE : is the road map to the solution of a problem that your typical reader intended by clicking your headline.
6.Make Your Post Scannable
One of the most important thing for a ranking post high in Google ranking is how much the post is easy to scan or read:
- First for your reader;
- Second by the search engine.
Here are some important elements that make your post easily scannable.
Draft Content Outline:
Content Outline also known as Table of Contents brief your readers about the whole post, it let them scan your post, provide them a concise road map to the problem and solution.. Most importantly what they will miss if they just read introduction.
Give Sub Headings:
Usually the content outline consists of Concrete Subheadings or a list, referring to Subheadings. So what ever you like you can choose from the above to create your content outline. I use both depending on the topic requirement.
Subheadings add more value to your post by offering more yum to your readers.
Give Subheading for each main point or idea or component of the main problem your are solving in your post.
Usually a subheadings comes after 3 or 4 paragraphs.
Create Effective and Consistent Subheadings:
- All Subheadings should follow a sequence and must be consistent with the previous subheading. (as you can see in this post too.)
- Your subheadings should be as much captivating as your post headline.
- Subheadings must be in a sequence according to the topic requirement moving towards a conclusion
Add Pit-Stops: Further Subheadings
You should add further subheadings under your main subheadings as you are seeing in my this post.
But you should not include them in your content outline because its not a book content pages, its your post and people rarely appraise such a detailed content outline for a blog post.
So keep them under your subheadings.
Benefits: These further subheadings are the pit-stops that make your post much more attractive and highly scannable and make it much more sticky for readers and that is what we need to keep them reading till end..
7.End With A Proper Conclusion
As a seductive opening is important so is the fascinating ending.
End your post with a proper Conclusion with a ‘Conclusion heading’.
Most of the readers first read your Introduction and Conclusion and if they find that of value they read your remaining post.
In your conclusion you have to let your readers know what they have accomplished so far, and what they are able to do after reading your post, what they have learned, what transformation they have achieved.
In other words, You have to simply conclude to your readers that their problem is solved now and what to do next and that is what we call CTA(Call To Action).
Must Add CTA To Your Conclusion
You have pulled the cart of hard work to create a wonderful content for your readers and then attracted them to read your post till end, now what you want to do?
Either you may leave them at they their own so they may never come back to your blog again.
Or you want to make them your fans and followers by making them your blog subscribers to keep them with your blog for long-term to convert them into your valuable customers.
To tap this opportunities you must add Call To Action (CTA) in your conclusion in order to make them subscribe to your blog.
CTA is used to capture lead or email address of your reader to build your email list.
YOUR BLOG MONEY IS IN YOUR EMAIL LIST AND YOU SHOULD TRY YOUR BEST NOT LEAVE ANY READER WITHOUT SUBSCRIBING TO YOUR BLOG.
CTA is placed in shape of a subscription form at the end of your post. Or as A Lead Magnet (Freebie in exchange of your reader email ).
CTA may also appear as Popups when your reader scrolls to the end of your post or about to leave your blog page.
You can place it in the middle , or on the top or bottom of your page or between your post as you feel suitable.
You can add CTA at multiple places or where you feel it should come but avoid overwhelming your reader with them.
8.Carve Your Post For Perfection
Till now we have discussed the post structure and how to create the key elements of a blog post, including: post title, introduction, content outline, post body with subheadings and final conclusion at the end.
After you complete your first writing draft, now you have to renovate it by applying the above discussed things for each component of your post regarding headlines, subheadings, introduction, body and conclusion.
Give proper formatting for Main headline(Title), headings and subheadings and the highlighted things.
Use unique large bold font for post title and bold fonts for headings & subheadings.
Tag Them with Heading Tags like H1, H2, H3 and so on.
H1 or Title Tag is Used For Main Headline or Title of Your Post
For later Headings and Subheadings H2 and H3 are used, H1 is not used.
Note: Tags are used to let search engine scan and understand your post to optimize it for search and to make your post easily readable for readers
o Use Bullets and Numberings to highlight headings, subheadings and special points to give a professional and scan-able look.
o Use highlighter or different colours with bold writing to emphasis important sentences, phrases or alike as you are seeing in this post.
o Make a uniform colour scheme and font size for your Title, Headings, Subheadings, Lists, Quotes and Highlighted points it will become your post theme.
Once you have done all the formatting do proof reading:
o Read it all again and read it loud for proof reading or you can read it out to somebody else to give it an external view.
o Check for grammar mistakes, sentence phrases.
o Trim the unnecessary words and sentences.
o Check for unnecessary repetition of content
o Complete and include where you feel information is required.
3.Including Infographics and Images:
“A pictures speaks a thousand words. ”
Infographics include images with text or pictorial display of your content ideas.
Don’t take it light, infographics play a vital role in grabbing first attention of your audience and the quality of your infographics make the first impression on readers either they are lured to read the post or leave it.
You must include at least one infographics to your post most preferably in the beginning.
Hint: A Post Outline Infographics works best for all kind of posts.
Post with infographics are the most shared on social media like Pinterest, Facebook, Instagram.
Two best free tools for infographics
Canva: One of the best free tool, that helps in creating high class professional infographics.
Visme: A great free tool to create infographics for your story, points points in just minutes.
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Its your great achievement that you have made it through here.
By now you have learnt lot of valuable preliminary blogging skills about how to write a top ranking blog post which include:
- How to research top ranking content in your niche with the help keywords.
- How to design and format your blog post to make it more valuable for readers.
Congratulations! You have learned the factors, how to write a post that will rank your post high in Google SERP.
Next you can learn how to get traffic to your blog and how improve your blog search and search engine rankings.